About
Good design starts with giving a damn.
Hi, I’m AJ, and I started Tenacity Media Co. I'm a web designer, artist, idea wrangler, and frankly, a clever fox. At Tenacity, we help brands and businesses turn big ideas into thoughtful, strategic websites that actually work.
Let’s work together →(And can I interest you in a little mischief?)
Wild places inspire better ideas.
Meet AJ.
Creative soul. Tenacious attitude. Almost never described as 'feral'.
I’m a designer, artist, and creative problem-solver who lives in the space between strategy and creativity. I believe a great website should do more than look good; it should communicate clearly, feel like your brand, and work for your business. Tenacity Design Co. was born from that philosophy: thoughtful, strategic web design with plenty of personality and absolutely no interest in cookie-cutter designs.
I bring together design, storytelling, and a slightly obsessive eye for detail to create websites that are beautiful, intuitive, and built with purpose. I want people to remember your site long after they've left it.
One important disclaimer:I regret to inform you that these images are heavily Photoshopped, and to both your dismay and especially mine, I do not actually have a pet fox. The fox is, sadly, metaphorical. The tenacity, however? Well, that's all me. (Shoutout to my dog for being an excellent stand-in and helping make me look way cooler than I am.)
Clever strategies from someone who knows the playbook.
Ideas, design, and just a little bit of mischief - for added glitter.
All-season walks by the lake bring a fresh perspective.
Real humans, real businesses, real results. And only occasional sass.
A little more about AJ
Strategy meets soul.
I’m a firm believer that a great website should feel like you — not a template, not a trend, and definitely not like everyone else’s.
I take the time to understand your business, your audience, your vision, and what makes you stand out... because the best results happen when creativity, strategy, and a little bit of bold tenacity come together.
Thoughtful design with a purpose.
I’m probably a good fit if you…
- Care about quality and strategy (not just “getting something up”).
- Want a website that catches - and keeps - a visitor's attention.
- Value clear communication and a collaborative process.
- Are open to creative ideas and aren’t afraid to stand out.
- Appreciate a little honesty, humour, and straight talk.
A few things I believe
After almost 2 decades in the industry
A thoughtful, strategic website can open doors, create opportunities, and completely change the trajectory of your business.
From typography to user experience, the little things add up to a big difference.
Your insights + my expertise = a stronger, more meaningful final product.
I believe in supporting small businesses, creative entrepreneurs, and purpose-driven brands.
Off the computer
You’ll find me…
With (iced) coffee in hand, and a painting-in-progress never far away. I’m fueled by befriending the local wildlife, singing along to good music in my art studio, finding the hidden magic around me, and the kind of people that make you see the world a little brighter.
Come say hi →
- Beach walks
- Iced mochas
- Painting pop culture moments
- Bass guitar jam sessions
- Things mystical and mysterious
- Making furry friends
- Planning the next adventure
Things I love
Let’s create something meaningful together
Good ideas deserve a strong foundation. If you’re ready for a website that feels like you, works for your business, and turns your bold ideas into real results, I’d love to hear from you.
Let’s talk →